The Axis IX approach
Choices leave a trace.
Across different problems and technologies, the same choices return. These are principles to revisit, not rules that make every product alike.
01
Keep the essential in view
Before adding another feature to explain, look for a step to remove.
02
Let evidence speak plainly
Do not fill what cannot be verified with a plausible answer. Clarity includes knowing where certainty ends.
03
Keep people's work intact
Protect what people make and collect from ordinary mistakes and changes of device.
04
Make room to undo
When an action matters, consider recovery from the beginning.
05
Let tools help, people decide
Automation can remove repetition without quietly replacing human intent.
06
Keep the useful path open
A product should be useful before asking for more data, commitment, or money.
These choices emerged through the work. They may become sharper as the work continues.
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